PORTFOLIO
Marketing, Content & Creative Direction
Aside from the creative work that I do, here is a look at my professional work ranging from my experience in marketing, content and creative direction, including 9 years as Director of Content for Worldwide Golf Shops and video work for Cool Clubs.
01 · WORLDWIDE GOLF
Worldwide Golf Shops
Should You Play A 7 Wood?
How Would You Play This? Xander Schauffele
Custom Fitting vs. Stock Sets
02 · COOL CLUBS
Cool Clubs
Fujikura On Course Challenge
Fujikura vs Mitsubishi vs Graphite Design
The New Srixon ZXi Irons: We Tested Everything
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Creative Direction
As Director of Marketing and Director of Content, I have had the pleasure of working in a capacity in both positions as Creative Director. I led a cross-functional design team to evolve our brand from strategy through execution. We developed a modern logo and icon system, refreshed typography, and a cohesive colorway with clear accessibility and contrast standards. I defined imagery use cases and endorser logo strategies to ensure consistency across partnerships and channels. We codified our brand messaging and voice—tone, pillars, and talking points—and translated them into practical, “show-don’t-tell” usage examples for web, social, retail, and packaging. The result is a flexible, scalable identity with guardrails that empower creators while protecting equity: a toolkit of marks, type, color, imagery, and copy guidelines that keeps every touchpoint unmistakably on brand. Below is an example of the corporate re-brand efforts that I lead.
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Marketing Strategy
Throughout my career in marketing leadership, I have developed and executed integrated marketing strategies that connect business objectives with compelling customer experiences. From product launches and brand campaigns to athlete partnerships, content marketing, and digital media, I have led cross-functional initiatives that drive brand awareness, customer engagement, and business growth. By combining strategic planning, creative storytelling, and data-driven decision making, I collaborate with cross-functional teams to build campaigns that deliver measurable results across retail, digital, and social platforms. Below are examples of marketing strategies and integrated campaigns that I have planned, led, and executed from concept through execution.
Campaign Overview
Every successful campaign begins with a clear strategy. From defining objectives and target audiences to developing key messaging and creative direction, each campaign is built to deliver a cohesive experience across every customer touchpoint. Explore how strategic planning, storytelling, and integrated marketing come together to bring product launches and brand initiatives to life.